Oreo Vote
Walmart could choose 1 of 3 Oreo flavors to be their exclusive Oreo for 2017, but how to choose? Give the power to the people! With the Walmart Oreo Vote program, Walmart shoppers were able to choose the next exclusive flavor. In-store displays and sampling spread the news, and a partnership with BLIPPAR created an interactive mobile experience that got shoppers voting and sharing.