Kraft Twist That Dish

Kraft scale program, aimed at the cash-strapped shopper, showing them that with a bit of creativity they could stretch their dollar while still buying premium Kraft products.An omnichannel program, that was customized for specific customers.

Recipe Book

Style Guide

PinThatTwist

Alberstons' custom program that identified the right trends and themes through CRM data and through a partnership with Pinterest, we created new content specifically targeted to the Albertsons' shopper. The Program was a huge success: 32.5MM impressions; 43,722 Pinterest engagements; and participating Albertsons saw nearly double-digit consumption growth.

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