This is the creative that won the Boston Beer Account. They were launching their Cousin from Boston campaign, so we used him to help spread Holiday Cheer at retail. NOTE: Since we could not get a decent shot of the actual Cousin, we resorted to a Getty Image.
To help spread holiday cheer, all you had to do was take a photo with our standee, upload your image along with a receipt showing a Sam Adams purchase, and we will mail physical holiday cards to five of your favorite people.
Customer Specific
Six & twelve-packs include a limited-edition bottle opener that plays the “Your Cousin From Boston” jingle every time it cracks open a beer.
Pre-Shop
Send season’s greetings with an e-blast holiday card that drives shoppers to their choice of store to pick up Winter Lager with the on-pack bottle opener. Cousin takes over Ahold's Savory site to answer your holiday dilemmas and inspire with his favorite Clam Chowder.
In-Store
Drive impulse purchase around dinner occasion with case stack shipper by seafood dept. with digital recipe & offer.
In-store holiday themed tasting events at Giant Beer Garden locations where we gift wrap 6 & 12 packs of Samuel Adams (the perfect gift for everyone) while pouring samples of Winter Lager and featured partner/recipe offerings.
E-Comm
Dinner? Solved. “Just Add Winter Lager” Ahold e-comm meal kits simplify shoppers’ suppers with no-fuss dinners at the height of their holiday hustle.